A fundamental part of becoming a thought leader is cultivating your own thought leadership brand. When your innovative ideas are so immense and favorable, the next best thing is to publicize them. Here are some ways on how you can publicize your ideas.
1) Creating an online presence
The Internet is a plethora of platforms that you can use in publishing your ideas and insights. Blogs are the most popular tool for such especially if you are going to embed videos and podcasts to your posts. What is good about these platforms is you may straightforwardly showcase your ideas. Your goal should be creating a community of regular readers and followers. With this, high quality content is key.
2) Giving public speeches
There are many ways to do so including becoming a keynote speaker and a panel member. Start small by doing public speaking on the local clubs before embarking on conferences of big corporations. You may write the local association to consider you as a speaker in their upcoming event after suggesting a relevant topic to the event theme. The goal is becoming visible to as much as diverse audience as possible.
3) Appearing on television
The first thing that you should do is to create your own media kit that you may send over to TV producers. The kit must include the topics that you may comment on. Your first target should be cable channels since they need to fill airtime. If the need arises, you will be booked to guest in a show.
4) Publishing books or e-books
This is perhaps the best way to publicize your innovative ideas through writing and publishing your own book. Since everything’s digital now, you may simply create an e-book and sell it on your website or on Amazon and eBay.
5) Winning some awards
There are award giving bodies that will give you an award because you are an attention drawer now that you’ve become a sought-after thought leader. Nevertheless, there are those that will give you an award because you deserve it. Either way, winning an award or two will always be in your favor since new opportunities, platforms and venues will be created where you may further publicize your ideas, insights and concepts. You may search for relevant award giving bodies in your industry. You need not hesitate to nominate yourself.
Regardless of how you ought to publicize your ideas, the bottom line is telling the world that your ideas and insights can change and shape the world for the better.
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In the past, it was believed that “Branding” was mainly for companies and celebrities. At best, it was thought to be for the elite- trying to create a special image of themselves!
But with the advent of social media, branding is now for everyone. We are connected to many more people than was previously possible and with it, have obtained a distinct professional and personal image. Now, is this an image which others have formed of you from your public voice or is it something that you have carved out for yourself to help further your career advancement and business relationships, is where Personal Branding comes in handy.
Here is an infographic on how to define yourself to steer how the world views you.
#PersonalBranding #HowIamViewed #OnlinePresence #DefiningYourself #SocialMediaPresence
Learning social media marketing skills has become important in today's "plugged in" age!
Here are some tips on how best to convey your message and conduct yourself on social media, so as to win likes and faithful followers.
Once impressed by your cause/message these followers will champion your brand.
#SocialMediaMarketing #OnlineMarketing #SellingwithSocialMedia
With so many social media avenues to choose from, it is important to be aware of which social media is best suited for what type of audience or content. This way you can properly select appropriate avenue to best showcase your brand (personal or company) and promotional message.
This info-graphic provides information on four key social media channels. You should incorporate all these avenues in some form or another in your social media strategy to ensure your branding reaches far and wide.
#SocialMediaMarketing #OnlineMarketing #SellingwithSocialMedia #BrandingandPromotion #ChoosingSocialMedia
For the longest time, people believed that branding was only needed by companies. Personal branding at best was deemed necessary for celebrities. But with the advent of social media, we all now have a "public voice" and with it comes the need to ensure that we are truly presenting ourselves in the best light!
Personal branding is no longer only for the elite, it is necessary for each one of us that are creating a niche for ourselves within the social arena.
An infographic on how to create a buzz on social media.
#PersonalBranding #HowIamViewed #OnlinePresence